When I’m not busy writing copy, you can find me reading books to my toddler, pretending to know what I’m doing in the kitchen (I have a stocked spice rack, so I’m basically well on my way to becoming a gourmet chef), and binging the hottest new series on Netflix (besides Cocomelon — IYKYK). I'm a lefty, an optimist, and a rosé enthusiast.
Crafting both pithy headlines and engaging body copy are my specialties. I consistently deliver innovative, targeted, strategic, and stimulating copy that drives consumers to action.
Having worked almost exclusively in the healthcare category for over the past 15 years, I am well-versed in the rules and regulations of pharma advertising. I’m a master of referencing and annotating, and always ensure copy is fair and balanced while still pushing the envelope. I keep up with advances in wellness and fitness, and believe that our phones and wearable tech are the future of the healthcare industry—and I'm excited to be at the forefront of this revolution.
Though I call New Jersey home, I love to travel and can’t wait to share the joys of wanderlust with my daughter.
born to run:
I was raised by two of Bruce Springsteen’s biggest fans, who took me to see him for the first time when I was four years old. Their passion for his poetic lyrics, the legendary E-Street Band, and their larger-than-life performances rubbed off on me over the years. I even became the envy of every Boss fan out there when I got to meet him—he even called me “darlin” and yes, he is just as down-to-earth and genuine as he seems.